“소비자들이 어떠한 상품과 서비스를 살지를 결정할 때, 다른 누군가의 추천은 가장 신뢰되는 정보이다. 비록 새로운 미디어 기술들이 세계화된 사회를 만드는 역할을 할지라도, 많은 구매 결정들은 여전히 확실히 국가적, 문화적인 태도에 기초한다.”
-휴대폰을 통한 검색엔진과 배너광고 그리
Social Media의 특징
㉮ 신속성
- 포털, 통신사보다 더 빠른 속보성
㉠ 매스미디어에서의 보도나 기존 고객센터로 접수되는 경우보다 빠르게 기업 관련
이슈가 소셜 미디어에 부각
㉡ 트위터, 미투데이와 같은 마이크로 블로그를 사용하여 짧은 문장으로 신속하게
컨텐츠를 전파
㉯ 지속
MediaGeneration)
매스 미디어는 전산화에 있어서 매우 전형적인 특징을 나타낸다. 라디오, TV로 대변되는 매스 미디어 환경에서 자란 세대는 사고체계와 활동성향에 많은 영향을 받는다. 첫째, 이미지와 감각성 지향(感覺性 指向)의 세대이다. 현대성(Modernity)을 뛰어넘는다. 매스 미디어는 끊임없이 새로
Definition of Social MediaGeneral Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt
media to face the future and fight for advertisement revenue and consumer attention. (See Figure 1) The next generation of media, which is the DMB(Digital Multimedia Broadcasting), is now threatening the rest of the media.
(Figure 1)
2.What is DMB (Digital Multimedia Broadcasting)?
DMB is a new kind of Convergence Service that is a combination of the characteristics broadcasting to publi
media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Social media are social software which mediate human communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable[clarification needed] communication techn
generated) content with professional (copyright protected) content. An example are personal music videos that combine own photos with chart music and sharing them in social communities on PCs, mobile phones and digital settop boxes.
Digital convergence also refers to the digitalization of traditional media. For example, during the advent of personal computers, text-only documents were the firs
and History of Social Media
(1) Definition
Before looking at specific details, it is important to define social media first. Andrees M. Kaplan and others defined social media as follows:
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content.”
media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad.
, to spread information rapidly and to provide the wrong information.
The reason of out of risk about absolutism in U.S
because broader guarantee freedom of expression and freedom of assembly in media than any other countries.
Mass media has never appointed to the inspection agency by people.
if the mass media gets out of their own function, it should be changed new power or vested rights